The more I read about SEO (Search Engine Optimization) techniques the more I come to the conclusion that it’s all a bunch of crap. Well, okay… let’s say instead that there’s really only ONE technique and the rest is all a bunch of hype.

Here it is folks. What you are about to read is what thousands of people pay thousands and thousands of dollars a month for:

• Don’t try.

Okay, so I’m only partially serious. I mean, I am serious, but I’m not at the same time. Out of all the sites I’ve worked on, the ones that rank the best seem to be the ones I try the least on. Okay, so that’s only partially true. The only thing I usually try to do is keep the URLs void of lots of ? and &’s.

Are there people out there that try hard, and do really well because of their efforts? Yes, and if we built similiar sites, they’d get higer rankings in search engines. I’m just sayin’ that if you’re not going to try really hard, you might as well not try at all. Maybe. I can’t count how many times I’ve read “content is king”, “content is what matters most”, “content content content”. Why is this an issue? Does anyone really read this stuff and think “wow! they’re right!” I mean, hello!! Of course it is!

Ok, I’m done with this short, tounge in cheek rant.