Challenges people may face when they consider making choices that matter (which I wrote about yesterday):
- It's not practical.
- It won't work.
- It sounds hard.
Today I’m simply posting a rebuttal to those and similar complaints.
What we see, over and over, is that the brave but cheap leadership that leads to passionate movements always (always!) defeats the top-down, mediocre, slow-moving and very expensive techniques we all grew up with. - Seth Godin, How to Sell a Book (or Any New Idea), free summary PDF
In other words, we don’t have to choose A or B on the basis that choosing anything else won’t make a difference.
It does matter, it does make a difference, and you can do something about it.