Challenges people may face when they consider making choices that matter (which I wrote about yesterday):

• It's not practical.
• It won't work.
• It sounds hard.

Today I’m simply posting a rebuttal to those and similar complaints.

What we see, over and over, is that the brave but cheap leadership that leads to passionate movements always (always!) defeats the top-down, mediocre, slow-moving and very expensive techniques we all grew up with. - Seth Godin, How to Sell a Book (or Any New Idea), free summary PDF

In other words, we don’t have to choose A or B on the basis that choosing anything else won’t make a difference.

It does matter, it does make a difference, and you can do something about it.